determine the degree of receptiveness of sense organs, particularly vision and hearing and the intensity of external action on such organs to produce the particular effect desired. How smart and active he appears. We all know about Sanforised cloth. On the whole, whether for or against advertising, most people would agree that some kind of watch- dog body appointed by the government or by the advertising industry itself is necessary to maintain standards of honesty an to discourage the more blatant types of misleading. Advertisements: (5) Some Advertisement is in Bad Taste: Many times, foul language and objectionable pictures are used in advertising in order to attract a particular class. No business can stay in the business world without advertisement. It creates artificial demand for things which we do not require. Through its medium people get information about new products. Image Courtesy : g, advertisements: According to the critics, advertising has the following disadvantages: (1) Adds to Costs: An organisation has to spend large amount on advertising.
Nobody denies the positive aspects of advertising. So we should be careful while purchasing an advertised article. (3) Confuses the Buyers: Many a time distorted version of reality is shown in the advertising. In a cinema hall, first of all we see the advertisement slides. All these advertisements play to various stereotypes. Secondly, advertisements should be attractive. Usha Sewing Machine should be advertised in such a way that the family man, with ordinary income, may feel the economic advantages of the investment of his money. A successful businessman is one who snatches away money from even the most miserly and reluctant customer.
Essay advertisement advantages and disadvantages
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